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Website / Case study / 2025

Harvesting Light
Solutions.

A clean-energy website designed to introduce solar solutions clearly, explain the value of each offering and give prospective customers a straightforward way to explore the business.

Explore the case study
ClientHarvesting Light Solutions
My roleUI/UX · Web · Brand direction
Project year2025
FocusClean energy · Solar solutions
Project brief

Make clean energy
easier to understand.

The website needed to introduce the clean-energy business and make its solar services understandable to people comparing solutions for their homes or businesses.

The design brings the company’s solar, energy-storage and maintenance offerings into a consistent experience. Clear page sections, service descriptions and a distinctive green visual direction help visitors explore the offer without losing sight of the company’s core message.

Responsive layouts carry the same content hierarchy across desktop and mobile views.

Research & discovery

Understand the offer.
Support the decision.

These discovery questions are grounded in the services visible in the project design; they are not presented as completed user research.

01 / Understand

What can the business help with?

Visitors need to identify the available solar, storage and maintenance services before deciding what is relevant to them.

Design responseIntroduce the service range in clear, distinct sections and use direct language to explain each offering.
02 / Compare

Which solution fits my needs?

People exploring clean energy may need to understand how the different services relate to their property and energy goals.

Design responseGive each solution a consistent presentation so visitors can scan the options and find the details they need.
03 / Continue

What should I do next?

Once a service catches someone’s attention, the site should make it easy to continue the conversation.

Design responseKeep navigation and contact pathways visible alongside the service information.

Research scope note: no interview, survey, usability-test or analytics results were supplied for this case study. These are design questions and priorities, not validated findings.

Design decisions

From challenge to response.

01 / Challenge

Explain a broad service offer

Solar power, storage and maintenance are related services, but each answers a different customer need.

ResponseSeparate the services into scannable content blocks with clear headings and concise descriptions.
02 / Challenge

Make the subject feel approachable

Energy systems can feel technical to people who are still learning about their options.

ResponsePair straightforward copy with familiar visual cues and a consistent green brand direction.
03 / Challenge

Keep the experience cohesive

Visitors should be able to move between the company story and its services without losing context.

ResponseUse a consistent navigation, type hierarchy and visual system across the page sections.
04 / Challenge

Design for different screens

The service story needs to remain legible and easy to explore on smaller devices.

ResponseAdapt the layouts for mobile while preserving content order and readable service information.
Experience planning

A clearer solar journey starts with structure.

The project diagram shows how Harvesting Light Solutions’ services and customer journey are organised.

Harvesting Light Solutions project planning diagram
Harvesting Light Solutions · Experience planning
The delivered experience

A clearer way to present
clean-energy services.

The project design brings the company’s service range and brand direction together in one responsive website experience.

01

Service overview

Solar, storage and maintenance offerings presented as distinct parts of the business.

02

Clear content hierarchy

Page sections guide visitors from the main message into service details.

03

Consistent brand direction

A green visual language supports the clean-energy subject matter.

04

Responsive layouts

Desktop and mobile designs keep the experience usable across screens.

Client feedback

“We loved working with Jason. Communication was clear and easy throughout the process and the team perfectly matched the website’s theme to our goals.”

Harvesting Light SolutionsWebsite project