A full website rebuild shaped around the foundation’s mission—with a clear donation journey, responsive design and a distinctive visual identity.
Explore the case study
Bunny Do Good Foundation
Website rebuild · 2025
The foundation needed a website that could build trust, communicate its purpose and make it easy for first-time visitors to find the donation path.
The rebuild brought the key information and calls to action into a more considered experience. The visual direction uses custom illustrated details to give the site a memorable character without distracting from the foundation’s message.
Responsive layouts, a clear content structure and an SEO-focused foundation were part of the delivery from the outset.
The discovery direction was framed around the foundation brief and the decisions a first-time visitor needs to make.
Before choosing what to do, a first-time visitor needs a quick picture of the foundation’s purpose, its programmes and whom it supports.
People need a clear route from learning about the work to finding a practical way to contribute.
On a phone, visitors still need to read the core message and reach key actions without fighting the layout.
Research scope note: the project materials available for this case study do not include interview, survey or analytics results. These are discovery questions and design priorities, not claimed user-test findings.
First-time visitors should be able to identify who the foundation supports and what it does before navigating deeper.
Supporting the foundation should feel like a natural next step, not a separate journey visitors have to guess how to find.
Content and actions should remain usable when the available screen space changes.
The foundation needed a recognisable visual character without letting decoration compete with its purpose.
The project’s user-flow diagram maps how visitors can move through the experience toward a donation.
The work brought the project goals into a cohesive website experience. No unverified performance metrics are implied.
A clearer content hierarchy to introduce the foundation and its work.
Visible calls to action and a planned route for visitors who want to support the cause.
Layouts designed to adapt from desktop through to mobile screens.
Custom illustrated details that add character while keeping the mission central.
“We loved working with Jason. Communication was clear and easy throughout the process, and the team perfectly matched the website theme to our goals. We would highly recommend them.”
Bunny Do Good FoundationWebsite project